The Tough Questions You Need to Ask…
There are probably many things regarding web design, search engine optimization and social marketing that you either don’t want to know or just haven’t learned yet. I am here right now to discuss a couple of key things that you should be looking over regarding your website performance.
1. Bounce Rate You need to look at your “Bounce Rate”. This extremely important to any successful automotive web solution or small business website. Bounce rate will tell you how many people are interested in staying on your website once they find it. I came across a client one time and they told me they had a 60% bounce rate. They had great volume of traffic but this number of 60% on the bounce rate was mind boggling. What this is telling me is that for every 10 visitors they had, 6 left within seconds.
2. Pave Visits Even further disturbing news was the number of pages visited per visitor. The number I saw was less than 2 pages. That means of those 4 people that decided to stay and look at the website, the avg. number of pages they went thru on the website was less than 2!
Don’t let your web solutions company keep you in the dark. Go with a company that will go the extra mile for you and your company. Fresh Input web solutions will provide you with a long lasting return on investment by creating a captivating website that is both functional for the dealership and exciting for the customer. Web Solutions for everyday needs.