I recently read 2 great books. “What Would Google Do?” by Jeff Jarvis and “Free – the future of a radical price” by Chris Anderson and they have given me many fresh ideas on web based marketing strategies for my clients.
One thing that was itching at me the whole time I was reading these books was the importance of transparency and how it relates to your website.
When you compare automotive web solutions companies look at what the company has to offer and how transparent are they with providing you raw data (analytics or web traffic). We review the information with our clients so they can make informed decisions. We even educate them on the importance of any data they may not be familiar with.
After speaking with a few client and discussing how some vendors just won’t open up and discuss numbers I began to wonder why. The truth is either the person on the other end doesn’t completely understand the numbers or the vendor has something to hide. This shows little attention to some of the most important details as well as a lazy attitude of care toward your client.
Fresh Input will be transparent with you and discuss with you the importance of such numbers as bounce rate, pageviews, pages per visit & time on website. We are recently delighted to see yet another one of our clients double the amount of visitors to the website, increase their pageviews by 190% as well as increase the time of their visitors from a 3 minute avg. to a nearly 5 minute avg.