Figuring out how to best utilize Twitter from a business stand point can be challenging. For auto dealers taking on this challenge should be a part of their online strategy. Think of it as a challenge and not a road block. Twitter looks simple enough, but the big question I always get is “What do I do with Twitter?”.
Here are a few things to help get you started.
- Communication – this is probably the most obvious use for Twitter for any business but as a dealer you can utilize this communication tool to help answer customer questions or address concerns a customer may have. This can include all your departments sales, service & parts.
- Research – By participating in the conversation and engaging people thru Twitter you can get answers to questions you may have or even learn something you never knew you were looking for!
- Support – Just check companies like Ford out on Twitter. Ford has taken great initiative here. Just ask Scott Monty, who is in charge of Ford’s Social Media strategy. He answers questions from customers & dealers quite often. You can ask questions or even provide answers. With this open format for communication the gloves are off! Scott can be found at www.twitter.com/ScottMonty
- Marketing – This is a great opportunity to get your marketing message out to your followers. Don’t over do it here, but if you’ve got something that will entice your following, your message could reach much more than your following in a matter of minutes.
- Engagement – By having your dealership engage with the customers or even vendors thru Twitter, your store is providing a human element to the online aspect of shopping.
With the explosion of social media over the last few years it has never been more paramount than right now for dealers to be concerned about their reputation.
Your online reputation is accessible by anyone with an internet connection, may last for years to come and will be a factor in the customers decision making process when they go to purchase a vehicle. Social media is changing the rules of the marketing game and how people will perceive your company when they go to purchase. Making sure your dealership is a part of the conversation and not ‘The Conversation’ will help set your store a part from the competition.