Archive for category Web Design
HCS-HD
Posted by admin in Automotive, Web Design, Web Solutions on August 22nd, 2009
Fresh Input is sprung from the ashes of what I call HCS-HD or Horrible Customer Service – Horrible Design. Its a tad long winded and with HD being such a popular word these days I figured why not.
It has become apparent that in this day and age the big auto web solution companies have become complacent. After all, they have landed deals with the corporations and forced cookie cutter designs upon the dealers. The user interfaces by some of the biggest auto web solutions companies have become so difficult to navigate, so time consuming with waste and such lack of efficiency that it is no wonder people aren’t shopping online at the American automotive company websites.
I personally have tried using websites for GM, Chrysler & Ford having struggles even as a seasoned veteran of the internet. Ford by far takes the cake (as the most user friendly) over GM & Chrysler but still I wonder who is actually guiding the ship when it comes to user interface. It isn’t until recently that Ford departed from the maddening Flash campaign that has been going on for the last several years.
Ideas are good, but board members, VP’s & CEO’s should not have the final say on the design solutions for their automotive websites. I run into the same issues at the dealer level but go the extra mile to educate my clients as to why things do and don’t work on the web. Just because it sounds like a good idea, doesn’t mean it is. The clients that work with me understand and trust my judgement, after all I have 15 years of experience running the gauntlet of being formally trained and have 10 years of hands on experience in both a dealership and automotive web solutions.
Ask yourself when you are talking to other automotive web solutions companies, no I take that back, ask your sales person what formal and on hand experience they have. If they need to think for even a second or ask someone at the company for an answer, you should be running in the other direction. Fresh Input has dedicated professionals that are in the trenches working day in and day out with many years of experience to make your dealer website work for you and provide a return on investment (ROI) that few other automotive web solutions companies can match.
We take pride in real world results and real numbers to look at. We don’t sell, we get the job done!
Facebook Buys FriendFeed
Posted by admin in Web Design on August 10th, 2009
It has been confirmed that Facebook bought FriendFeed for $50 million. Given that we utilize both services for our clients this doesn’t mean to much at the moment, other than maybe less work for us at Fresh Input down the road! lol. It will be interesting to see how Facebook integrates some of the FriendFeed technology. Maybe they are just after the talent pool of employees, who knows? Regardless of what happens we will continue to utilize both services on our clients behalf to effectively engage their customers.
I’m starting to think Google and Facebook enjoy sharing employees with one another too! Google has its history rooted in some of the most well know social media tools today. Facebook, Twiiter & Friend Feed to name a few.
Is your website fresh?
Posted by admin in Web Design on July 2nd, 2009
Are you a still waiting for your web company to get that latest banner up? How long has it been anyway? I couple of days since you submitted that ticket #? Is you Ford Recycle and Drive Difference Information on your website up yet? What if it could have been done the day you wanted it and then sent out across the internet in 1 day? Now that would be some marketing exposure, now wouldn’t it.
Well, at Fresh Input we look to keep you looking, well Fresh! We publish our client’s content quickly and effectively. By harnessing the social media networks & applications we can have your branded information up on your website and across Twitter and Facebook in no time. Start making an engaging connection with your customers and you will start to see the benefits of going with a Fresh Input web solutions package vs. some of the other big dogs out there. Turn your marketing message into an ROI monster machine.
Social Media & Online Marketing
Posted by admin in Web Design on May 21st, 2009
Become a fan on our Facebook Page or follow us on Twitter to get the latest information on small business web design solutions, search engine optimization and social media & online marketing strategies.
What is Bounce Rate & Page Visits
Posted by admin in Web Design on May 21st, 2009
The Tough Questions You Need to Ask…
There are probably many things regarding web design, search engine optimization and social marketing that you either don’t want to know or just haven’t learned yet. I am here right now to discuss a couple of key things that you should be looking over regarding your website performance.
1. Bounce Rate You need to look at your “Bounce Rate”. This extremely important to any successful automotive web solution or small business website. Bounce rate will tell you how many people are interested in staying on your website once they find it. I came across a client one time and they told me they had a 60% bounce rate. They had great volume of traffic but this number of 60% on the bounce rate was mind boggling. What this is telling me is that for every 10 visitors they had, 6 left within seconds.
2. Pave Visits Even further disturbing news was the number of pages visited per visitor. The number I saw was less than 2 pages. That means of those 4 people that decided to stay and look at the website, the avg. number of pages they went thru on the website was less than 2!
Don’t let your web solutions company keep you in the dark. Go with a company that will go the extra mile for you and your company. Fresh Input web solutions will provide you with a long lasting return on investment by creating a captivating website that is both functional for the dealership and exciting for the customer. Web Solutions for everyday needs.
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