Archive for category Social Media

Does Your Website Connect?

While some may claim they are offering the services of connecting you and your website with social media channels they are missing the bigger picture. Simply placing the icons of social media websites such as Twitter, Facebook or Digg on your vehicles detail pages isn’t going to cut it.

I recently noticed an automotive solutions company advertising that they would provide this service for FREE. Yes FREE. What they aren’t telling you is that what they are doing should be FREE. They are doing nothing more than placing a simple small widget on your vehicle detail page. I’ll give them credit for taking the first step of many to get your website connected and engaging with the consumer but Fresh Input can show you the bigger picture when it comes to social media & marketing.

At Fresh Input Design we take your website & marketing strategy seriously and truly connect you to the Social Networks and build a branding opportunity not being offered by any other automotive web solutions company at this time. Feel free to check out a couple of our clients Marc Heitz Chevy and Evergreen Ford.

By developing fully integrated social media web solutions with your website Fresh Input is giving you control of your marketing message and reducing your marketing costs all while developing a strategy that will have your competitors scratching their heads at what your doing.

Contact Fresh Input for more information on how we are helping revolutionize automotive web solutions for our dealers.

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Social Media Must Reads

Today I am making a recommendations on 2 books I am reading and have read. Yes I am reading them more than once, they are that good. First off I am not writing a review on these books, simply making a strong suggestion, that anyone that works with online business and wants to continue providing the very best solutions for their customers, that you go out and read these books.

The first is “Twitter Power” by Joel Comm. This is a great book for any marketing strategy you would like to implement using Twitter. This book goes beyond Twitter though, and has great strategies for any online Social Media & Marketing campaign you want to run. It is important to take away the marketing concepts in this book, even if you haven’t jumped onto the Twitter bandwagon yet.

The second book is “What Would Google Do?” by Jeff Jarvis. I’ll admit I haven’t fully read this book and have had it only for a few days but I was sucked in from the get go on this one. I great book that discusses the current trend towards what I believe will be the future business model and what businesses should be looking to do to be a part of their customers online social network. Its about engaging with the consumer and not trying to control them any longer. Its about trying to make partnerships rather than ownerships. This book will provide good insight as to how the internet today is changing business and marketing.

These are only the 2 most recent books I have read. As a long time internet junky providing web design, development, seo, pay per click marketing & social media rest assured my library has grown. I often think that experience & a good library can make anyone a professional at what they do. Fresh Input is happy to review any potential client’s website and discuss design and online marketing strategies for FREE. Contact us for your Web Design Solutions.

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Automotive Social Marketing Solutions

Where are your customers going to be over the next year? With newspapers going out of business all over the country that leaves 3 places to market. TV, Radio and Web.

If you think about it TV and Radio are forgettable. You watch tv before you go to bed and most people are only listening to traditional radio in the car. XM and Sirius are slowly taking market share away from traditional radio. That leaves 1 great place to market to, the WEB. Also think of the ROI. This is the most affordable and effective means of marketing any dealership. Its cheep and you can measure every aspect of your online presence. You can easily track and verify how effective your online marketing is doing.

The more and more I work with people on this and the more I hear about Social marketing I think this form of online marketing will be vitally important to branding ones dealership. I do not want you to be left behind on this. I work for you and want you to succeed with this online marketing because it is a reflection of what I am doing to help make your dealerships successful. I’m ready to rock on this with you!

Contact Fresh Input Design today to get your web presence to the next level.

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