Archive for August, 2010
Auto Web Solutions & Quality Control
Posted by admin in Web Design on August 31st, 2010
I’ve recently been confronted with several road blocks in dealing with other automotive webs solutions companies. I’ve come to realize talking with some of these people on the other end they simply either just don’t care or don’t see the big picture. I started providing automotive web solutions for dealers out of the very necessity that care does need to be put into a dealerships website. It would seem the larger the web solutions company the less care they provide.
A legacy for someone will be left by the time they take to care about a project not the number of dollars they rake in from profit. This is what some of the big boys in the automotive web solutions field simply just aren’t getting. They think because they have such a giant lock on the market and have such huge capital that they can create websites for dealers that simply look like they don’t care.
It is mind boggling to think that the American automotive manufactures have stuck their franchise dealerships with this crap, they call a website provider. If I were in charge I would be extremely disappointed at the manner in which the automotive web companies handle their customer base. They remind me of a certain company from Redmond. They don’t want to play nice and they don’t want to play at all.
It is unfortunate for the dealerships that have to live with these cookie cutter web solutions that don’t meet today’s needs. If only Ford, GM & Chrysler would wake up and not force their franchise dealerships to be stuck on these corporate websites that produce less than stellar results.
I came across this statement on a competitors website recently “Tricked out websites that are not optimized for the search engines are worthless…. and they cost you a fortune” and I couldn’t help but notice the poor design work they publish. While they sort of got their statement right, they are missing the fact the poor design will cost you in the end. A professional website should reflect just that, professional. These website solutions for dealers that are cookie cutter nothing more than a newspaper ad plugged in, need to stop. I want it, your customers want it and and in the end you know you want it because it will cost you leads.