There are so many companies out there now pushing how they can get your site ranked high and practically overnight. Don’t fall for the hype. It sounds good but it simply isn’t true. Your not going to get your companies seo performance to be magical within days or even weeks.

Auto dealers should think about SEO as a long term strategic solution that will take time and effort by both the dealership and their web solutions provider.

Google provides a lot of insight on the Google Webmaster Blog but there is no silver bullet.

Most importantly dealers should listen to Google directly, not the company trying to sell you on their products or services. In a recent post from Google regarding Link building they stated:

“It’s important to clarify that any legitimate link building strategy is a long-term effort. There are those who advocate for short-lived, often spammy methods, but these are not advisable if you care for your site’s reputation. Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they’re likely to have no positive impact on your site’s performance over time. If your site’s visibility in the Google index is important to you it’s best to avoid them. ”

I believe Google is speaking out directly about the companies that are soliciting you about overnight results and #1 placement. In the article, Google touches on Social Media and its role in link building for SEO purposes. Again while its no silver bullet it is a piece of the pie and by having a company like Fresh Input help with your strategic puzzle your certain to see results.