Archive for September, 2009

Yelp – Take #2

I just got off the phone with ‘Sam’ from Yelp. He comes across as pushy but I know he is probably a young guy that is just passionate about the Yelp website. Unfortunately he wanted to sit and debate with me over why I think Yelp is no longer worth visiting. He did not want to listen to the end user telling him how I felt. He wanted to talk about how great Yelp is and where it’s heading and how they are better than CitySearch, etc. I had to practically yell over him to get him to stop. Enough of the madness. Yelp believes that it is doing its community a favor by removing many reviews (based on what Sam told me). Their so called filter will automatically detect which ones to keep up and which reviews to take down.

I no longer contribute to Yelp, and I would suggest you don’t either.

I tried to communicate to Sam that I felt like I was wasting my time if Yelp did not want to consider my voice just as important as everyone else’s when I wrote reviews. Have written several reviews and not having them show up made me feel like I was not important. I wanted to know where those reviews went. After all I spent my time and energy writing them.

Yelp is not an open community like you might think. It is not social like you may think. If Yelp is going to police their reviews and services they should do a better job at making sure more people’s voices are heard. The users who spend time and energy writing and being a part of Yelp (therefor making Yelp what it is) deserve to have their 2 cents heard. I don’t think abusive language needs to be showcased on the website and do think that hateful or abusive language should be removed, but I don’t think the current policy Yelp has in place is going to work.

When Yelp decides to make the Yelp community a truly social and open community and have most of its reviews involved in the conversation I will participate once again. But as long as reviews are not being given their due credit, Yelp has found 1 less customer and with the ability to communicate that and my reasoning behind it across the internet they should take notice of what the end users think more closely.

More Yelp Contraversy can be found here.

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Yelp – Not Living Up to Expectation

yelpI have been on Yelp and have written several reviews over the past several months. Some good, some not so good but I have found that it can be a powerful tool. I have promoted the website to my clients and recommend that they have some involvement with the website from a business stand point. With automotive dealers it seems that many times the angry customer is the only one online writing about how bad their experience was with a dealership. So in an effort to help my dealers I have assisted them in being more pro-active with their happy customers and getting them to write how well their experience with the dealership went. This has begun to work.

Unfortunately Yelp has decided that it will not show all of the reviews for a particular business. They obviously haven’t considered the time and effort it takes for an individual to write something (good or bad) about a company. Well this is my 2 star rating for Yelp. Yelp needs to wake up because I do not like the fact that I have spent my time to go online and write something about a company, only to find that it is not showing up on Yelp. Yelp has not made any consideration for its user community by clearly coming up with a review method that makes no sense.

What I am talking about is that I myself have written some reviews and I know for a fact I have written one about one of my auto dealers (after purchasing a vehicle from them).This particular client has had 15+ reviews. I know this because I help them track this. Yelp is only indicating 5 reviews. Well, what happened to the other 10+ reviews? It’s like they just disappeared. There is no rhyme or reason to which reviews they have decided to attach to this particular business.

This got me wondering, why am I wasting my time writing reviews on Yelp if they aren’t going to even show up? Why am I going to work at writing to let other customers know how good or bad a company is if Yelp has no regard for what I am doing a) for the community at large and b) for Yelp. By creating this community Yelp has to realize people don’t want to feel like they have wasted their time writing a review only to have it not show up. Yelp needs to realize that people expect to see reviews on many different customers providing information not just a handful. Yelp need to realize that people will not be using Yelp once they find out their reviews are not showing up. This is left me feeling like Yelp doesn’t care about everyone’s point of view, only the one’s Yelp has decided are important.

Based on this experience I feel that this method of picking and choosing reviews really undermines the meaning of Social Media. Yelp is suppose to be an online community where a lot of social interaction takes place. While it may accomplish this, I believe that if the Yelp community gets wind of their practices of not showcasing all reviews but picking and choosing which reviews it wants to display, the Yelp community may get quite upset. As it stands right now Yelp is a waste of time. Don’t buy into writing reviews only to find out Yelp has considered them of no value and therefore not displaying them.

When Yelp decides to change this practice I will begin participating in that community again. Until then I will write poor reviews on Yelp and why it is not worth the time to take out of your day to write a review with them.

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The Capitalization of Social Media

I came across this web article about Birmingham City University of the U.K. offering a degree in Social Media. Really? If you ask me this just sounds like a way to ploy money out peoples hands. I can see value in educating people on Social Media but to turn it into a 4 year degree program. Come on.

What’s that going to cost someone? I’ve got to imagine several thousand at the least. Take your money and save it people. Buy yourself a computer, plop yourself down in front of a computer for hours, days, weeks at a time. Once you’ve gotten your seat on (cyclists know this term very well) then you can keep plugging away behind the screen, digging and digging and digging.

I don’t think people need to be caught up in getting a degree in Social Media, they just need passion and a drive to learn on their own. You see you can learn everything you need to know for FREE, online. Oh my did I say FREE? Yes, that’s right you can educate yourself for FREE by reading articles, postings online and being a part of the conversation. That will make you a professional more than any schooling ever will.

That last sentence kind of reminds me of going to college and be inspired and wowed by the whole education thing. Yah, I got my degree and then I met the real world. Let me just give you a peace of advice, where education and reality meet up are worlds apart. Go buy yourself a Mac and a good 21+ inch monitor. Pay for that Comcast bill and spend some time behind the computer, online, engaging with the world via the Blogs, Facebooks and Twitters. That is social media. That’s where you will learn.

I won’t dispel buying books either. There are some very note worthy characters out there that have a lot to offer. Here are a few recommendations:
“What Would Google Do?” by Jeff Jarvis
“Twitter Power” by Joel Comm
“FREE” by Chris Anderson

Cost of reading this article, FREE, cost of interacting with people online in blogs, facebook & Twitter, FREE, educating yourself online and becoming a Social Media guru, Priceless.

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Merchant Circle Snafooooo!

I received an invitation today from Merchant Circle (MC) to participate in an online survey and in exchange for my input and time they would give me an annual subscription for FREE (valued at $50). I figured why not, I’ve never payed them anything for the services they have provided me. If you don’t know what Merchant Circle is, I suggest checking it out if you are a small business owner. In short MC is a mix of Yellow Pages meets Social Media.

So I began the survey and answered all the questions. I thought they were good questions that are obviously going to provide MC with some insight to what small businesses are looking for to help leverage themselves in the online marketplace. I got done with the survey, thought I was almost there and then BAM! they tried getting my Credit Card (CC) info. I stopped right there. I was like no way are you getting my CC info for a product that you just offered for FREE.

So I tried to find an email to email someone (from the email they sent me) of course it was a no-reply email. This seems to be an ongoing theme with web based companies and let me tell you Google is the worst of the bunch! Thats right Google! I like Google and all they are doing to revolutionize the world as we know it, but the customer service gets a big fat goose egg. Anyway, I found that MC had a forum to post to and what better than to have somewhere to provide feedback. So I did.

Wow! It didn’t take long for someone from MC to respond. Respect. Along with it came a windfall of other customers frustrated with the same process. My reasoning for this post isn’t to scold MC. In fact there quick response to my concern is. I think that given todays connected world things can go wonky very quickly, like they did for Comcast and Dell a while back. MC was all over this and that deserves some respect even if the process to get their FREE product was a bit mis-leading.

Another thing to note is the important role Social Media should play in your business structure and the way you interact with your customers online. This is not just a fad, and you better believe this stuff is going to be around for some time to come. Give yourself the gift of opportunity by being a part of the conversation, because now with the click of a button one bad statement can be heard around the world.

You can see the original post here.

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Is Social Media Just a Fad?

Kids today don’t understand Fred Flinstone, The Dukes of Hazard or Under Dog. No, kids today understand anything and everything online based. They eat it up likes its rock candy. Are you still printing those newspaper ads? Why? Aren’t most buyers under 40? What person under 40 do you know reading a newspaper? I’d love to hear it. Do you know how much more cost effective social marketing can be for your dealership? Take that ten grand you just plopped down on a weekend ad and spread it out over the entire year? You just got yourself an entire year of social media & marketing integration with Fresh Input.

You want to know something even better. We can track that campaign with cold hard numbers with lots of pretty graphs too. What newspaper does that for you? As online communities grow in ever-increasing numbers, are you a part of the conversation or standing on the sidelines? Social media sites such as Facebook, MySpace and Twitter allow you to engage your customers outside the dealership and develop relationships that drive repeat and referral business.

Plain and simple, social media isn’t just a fad for todays kids. Older generations are now flocking to these social media sites. Heck I recently got my 50 year old uncle to sign up on Facebook and now I hear him talking about it all the time.

If you don’t believe me check out this video for some mind blowing facts!

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