I recently spoke about Bounce Rate and Pages Per Visit and wanted to discuss with my clients and any potential clients the importance of these numbers. Lots of companies will talk about how many visitors they can send to your website, but honestly this is just blowing smoke up your skirt. There may be times your web company doesn’t want to discuss the other numbers because maybe they feel you will not understand all of these other number or maybe they are trying to mask the truth behind the numbers. The failure of a company to discuss these numbers with their client and explain to them the importance of numbers such as the bounce rate, pages per visit and time on the website is ultimately a disservice to any company working to make capital from their online presence. These reports are direct indications of the quality of the traffic on your website. What I mean by this, is while you may have someone telling you “hey, we sent you 10,000 visitors last month” the truth of the matter is what are they doing once they arrive to your website. When bounce rates are high, pages per visit are low and time on the website is less, then you know your website is failing somewhere. Whether it is the design, functionality or lack of content on the website, your website is somehow failing to turn that traffic into a potential customer.

At Fresh Input we are not afraid to discuss these numbers with our clients. We want to help educate our clients and deliver a website that performs. Our goal is to make the traffic, once on your website, turn into a customer, therefore giving you a better return on your investment (ROI). We want to work with you because we are all about providing fresh input!